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Allow	Category	Purpose
Yes No	Functional	Enables enhanced functionality, such as videos and live chat. If you do not allow these, then some or all of these functions may not work properly.
Yes No	Analytics	Provide statistical information on site usage, e.g., web analytics so we can improve this website over time.
Yes No	Targeting; Advertising	Used to create profiles or personalize content to enhance your shopping experience.
N/A	Essential	Essential for the site and any requested services to work, but do not perform any additional or secondary function.

Innovation