To display their freshly baked goods effectively and robustly, Morrisons required bespoke wire baskets that could withstand regularly daily use and a high product turnover.

The Challenge

  • The wire display baskets needed to fit the existing store shelving.
  • They had to be stackable, for easy transportation to stores.
  • We had to complete full drawings and renders, as well as provide details such as cleaning methods, in order for the design to be signed off.

[Harrison is] a great and agile partner. A problem shared is a problem halved, but it often feels like Harrison goes a step further to really understand the customer’s problem ...


Productivity Manager

Our Solution

  • We produced wire baskets that would sit discreetly within the Morrisons wicker baskets, and also be stackable.
  • The wire baskets were given a sleek look, and coated in zinc plating for a clean and polished finish.
  • We produced the baskets out of hardened steel wire and coated them to ensure they were food-safe.

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Our team are on-hand to discuss any bespoke requirements you may have.

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The Results

  • All the wirework was completed at our UK partner factory.
  • We produced over 5,000 baskets within a four week period.
  • The baskets were split into different store allocations at our facility and distributed directly to over 360 stores nationwide.
Contact us in regards to display components and retail point of sale

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We’re ready to talk through any requirements you have and give support and advice.

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