Morrisons: Promotional Basket Tables
When Morrisons needed a way of displaying seasonal promotions at the front of their coastal stores, they turned to us to provide them with a solution.
The Challenge
- The promotional basket tables needed to be easy to move around stores.
- They had to securely display products, whilst being easily accessible for customers.
- They required a way to showcase promotional POS materials highlighting the promotional offer.
Our Solution
- We provided wire basket table that had heavy-duty locking castors, allowing the table to be moved into optimum position and locked into place.
- They featured an adjustable base, so the height could be changed depending on the product being displayed, reducing stock replenishment cycles.
- The wire sides allowed shoppers to easily see the products on offer.
The Results
- We coupled the basket tables with our Spring Adjustable Showcard Holder & Frame, which held promotional materials at the optimum eye-level height for shoppers.
- We produced 226 baskets for Morrisons stores.
- We manufactured the tables and packed them into store bundles, getting them dispatched to 46 of Morrisons’ coastal stores just in time for summer.
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