To create a more tactile experience, Dunelm wanted a way for their customers to be able to touch and feel fabrics before buying.

The Challenge

  • Dunelm had no existing way to allow customers to handle their fabrics and so a bespoke solution needed to be created from scratch.
  • Our retail team was given a tight timeframe for the project.
  • The product needed to be easy to assemble, fit securely to shelving, and display key product information using shelf barkers.

We were all really pleased the project was such a success. And hearing the CEO liked our solution too, especially as it displayed more material for customers to touch and ...


Harrison Product Designer

Our Solution

  • Our designers produced a single-piece injection moulded solution that could securely hold a variety of fabrics including bedding, curtains and linen.
  • We turned this around quickly, and prototyped and tested the product in a real-store environment.
  • Within five months of receiving the initial brief, we launched and shipped the product.

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The Results

  • We delivered fabric sample holders to 157 Dunelm stores, ahead of a planned nationwide rollout to each of the company’s 170 sites.
  • Customers can now touch and feel the fabrics before purchasing, enhancing the in-store experience.
Contact us in regards to display components and retail point of sale

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We’re ready to talk through any requirements you have and give support and advice.

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