Dunelm
To create a more tactile experience, Dunelm wanted a way for their customers to be able to touch and feel fabrics before buying.
The Challenge
- Dunelm had no existing way to allow customers to handle their fabrics and so a bespoke solution needed to be created from scratch.
- Our retail team was given a tight timeframe for the project.
- The product needed to be easy to assemble, fit securely to shelving, and display key product information using shelf barkers.
Our Solution
- Our designers produced a single-piece injection moulded solution that could securely hold a variety of fabrics including bedding, curtains and linen.
- We turned this around quickly, and prototyped and tested the product in a real-store environment.
- Within five months of receiving the initial brief, we launched and shipped the product.
The Results
- We delivered fabric sample holders to 157 Dunelm stores, ahead of a planned nationwide rollout to each of the company’s 170 sites.
- Customers can now touch and feel the fabrics before purchasing, enhancing the in-store experience.
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