Morrisons: Pricing Displays
To support their sustainability goals, Morrisons needed a durable and reusable solution for their fresh fish counter pricing displays that could also maintain branding requirements.
The Challenge
- Morrisons were looking for a new price ticket display solution for their fresh fish counters.
- Price tickets needed to be protected from water and ice as well as being able to clip onto the product display.
- The solution also needed to be black to match Morrisons' product branding.
Our Solution
- We designed and produced a bespoke version of our Spring Grip Card Holder in black to coordinate with the existing display.
- An additional ticket pocket was designed and produced to be used in conjunction and protect the ticket.
- The ticket pocket was created to be both durable and protect paper tickets to support Morrisons sustainability initiatives.
The Results
- Morrisons rolled out 44,000 pieces of the new Clip and Ticket Pocket to all stores nationwide.
- The bespoke Clip and Ticket Pocket solution now successfully aids brand recognition.
- We have reduced Morrisons plastic consumption by 1.1 tonnes each year by offering a multi-use, sustainable solution.
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