Mole Vally Farmers were in need of a standardised sourcing process for shopping trolleys to ensure that branding was consistent throughout their estate for vital customer touchpoints.
- Store managers across Mole Valley sites were taking responsibility for individually sourcing trolleys for each store.
- Branding was not upheld across the estate as equipment was not standardised.
- Costings were much higher than necessary and inconsistent across the business.
- We offered a way to centralise procurement and standardise prices for Mole Valley's shopping trolleys.
- We sourced two variations of high-quality, durable European-made trolleys.
- Both variations, the standard shopper and the flatbed shopping trolley, were uniform and aided brand recognition.
- We now provide Mole Valley with a streamlined process for ordering new and replacement trolleys.
- With no minimum order quantity, Mole Valley can order as many or as few shopping trolleys as required.
- Branding across this initial customer touchpoint is now consistent and reinforced across the estate.
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