The Golden Quarter — from October through December — represents up to 40% of annual retail sales for many grocery chains across the UK and EU.

In a landscape of heightened competition and consumer choice, in-store communication becomes the differentiator that drives engagement, clarity, and sales.

The Importance of Clear Communication

Studies show that 76% of purchase decisions are made in-store. Shoppers rely on signage to guide, inform, and inspire — especially during the busy festive period when promotional messages compete for attention. Retailers who implement clear, flexible signage solutions see measurable improvements in both sales and customer satisfaction.

2-in-1 Click Sign Holder: Adaptable & Effective

The 2-in-1 Click Sign Holder by Harrison Retail, enables retailers to update promotions instantly, maintaining consistent and professional messaging across departments. Designed to clip onto 75mm or 85mm shelf data strips, it’s built for speed and simplicity – and is perfect for highlighting promotional or seasonal messaging, in high-traffic grocery environments.

Industry Insights: Shopper Behaviour in the Golden Quarter 

• UK grocery retail sales exceeded £12 billion in December 2024, with impulse buys up 8% compared to the rest of the year. 

• EU research shows that 60% of shoppers notice new brands during seasonal displays. 

• Effective signage can increase promotional visibility by up to 30%, driving stronger basket sizes. 

How Harrison Supports Retailers 

From shelf-edge solutions to large-scale sign systems, Harrison provides complete in-store communication tools that help retailers deliver clarity, consistency, and creativity — all essential to success during the busiest quarter of the year. 

To explore our full range of price communication solutions, or to discuss your specific needs, feel free to email us at sales@harrisonretail.com