How Retailers Can Drive Sales with Effective Impulse Solutions

Impulse buying is a powerful driver of in-store sales, particularly for grocery retailers. Studies show that British consumers spend approximately £21.7 billion annually on impulse purchases, with food being the top category.

Additionally, one in ten shoppers makes an impulse purchase every time they shop. These statistics highlight the immense potential for retailers to capitalise on impulse buying behaviour by strategically placing products and promotions.

The Role of Impulse Solutions in Retail Success

At Harrison Retail, we specialise in creating impulse solutions that enhance cross-merchandising opportunities, attract impulse buyers, and boost awareness of promotions, special offers, and seasonal products. These solutions are particularly effective during peak seasons, such as Easter, when items like Easter eggs and decorations need to stand out to capture the attention of deal-seeking shoppers.

Success Story: Tiered Display Units with Morrisons

Over the past five years, we’ve partnered with Morrisons on various projects to optimise their in-store displays. Most recently, we designed and produced impulse display bays for the back of their self-service checkouts to showcase health and beauty items.

Our team developed tiered display units with adjustable dividers, robust steel bases, and clear PETG fronts for enhanced product visibility. We manufactured over 2,510 display units in four different depths for 314 Morrisons stores across the UK. This initiative is set to significantly boost impulse purchases while meeting the evolving needs of UK consumers.

See the full case study here.

Innovative Impulse Solutions for Retailers

Our range of impulse solutions is designed to fit seamlessly into high-traffic areas, encouraging unplanned purchases and increasing sales:

• Wire Dump Bins and Display Baskets: Perfect for showcasing special promotions, these bins and baskets are available in various sizes and finishes to suit any store layout. They provide a semi-permanent solution for neatly displaying large items in central aisles or near checkouts.
  
• Clip Strips: These versatile POS tools are ideal for suspending lightweight products like snacks or seasonal items from shelf edges or end caps. Clip strips are a cost-effective way to boost cross-selling and upselling opportunities while increasing the average order value.
  
• Bespoke Acrylic Displays: Custom-designed to meet specific retailer needs, these displays enhance product visibility and create an engaging shopping experience.
  

Why Impulse Solutions Matter

Impulse solutions are not just about increasing sales—they also enhance the overall shopping experience by making it easier for customers to discover new products and take advantage of promotions. With 96% of UK shoppers preferring in-store shopping over online, the potential to drive impulse purchases in physical stores is immense.

By leveraging our expertise and innovative solutions, retailers can maximize their in-store sales and create a more engaging shopping environment.

To explore our full range of impulse solutions or discuss your specific needs, feel free to email us at sales@harrisonretail.com

Let’s work together to transform your store into a hub of opportunity!