Straight to your Inbox
All the latest news and insights
The Challenge
According to an annual crime survey from the British Retail Consortium (BRC), there were 20 million thefts committed between January and August in 2024, equating to 55,00 a day, costing retailers £2.2 billion in losses.
Iceland faced a period of major loss and operational inefficiencies as a result of the theft of fresh steaks. Previously, the leading UK supermarket chain was left with no choice but to display a limited number of steaks in locked security boxes, limiting customer availability and requiring frequent staff intervention to replenish.
The Solution
Working closely with Andy Edwards, Head of Loss Prevention & Corporate Audit at Iceland Foods, the Harrison Retail design team developed a bespoke upright, space-optimised, and theft-deterring dispenser system to accommodate Iceland’s 12oz and 16oz steak ranges with an adjustable shelf bracket to ensure compatibility across various chilled shelving units.
The dispenser allows for eight steaks to be displayed for each stock keeping unit (SKU), improving availability by up to four times while controlling theft. The design introduces a controlled retrieval mechanism, slowing down and visually deterring theft without hindering genuine shoppers, whilst improving on-shelf availability and driving sales.
By innovating in both security and merchandising, Harrison Retail eliminated the need for lockboxes, streamlined shelf replenishment, improved visual appeal, and enhanced the customer experience, all while protecting high-value products.
Following the installation of 30 dispenser units in February of 2024, Iceland experienced revolutionised fresh meat merchandising within just four weeks.
The dispenser design, which experienced zero-unit breakages across rollout, slows down theft without requiring staff intervention, helping reduce stock loss by 44% while minimising conflict risk with potential offenders.
Increased on-shelf availability contributed to a 129% uplift in sales and a waste reduction of 8.5% across Iceland and Food Warehouse stores.
To find out more about Harrison Retail’s loss prevention solutions, you can read our Loss Prevention Solutions Brochure
Get in touch
Let’s discuss your retail project today
No matter how simple or complex your retail challenge is, your specialist team at Harrison Retail will create a bespoke, cost-effective solution handling every detail from concept to fabrication, warehousing to store delivery. Get in touch today to see how we help craft any retail experience.
Speak to an expert
Get a call back
Arrange a face-to-face
Read more of
our best retail
case studies.
All the latest news and insights